Valeria Villena, Growth Marketing Consultant. Grow Beyond Clicks.
Helping brands grow through customer acquisition strategy, performance marketing, analytics, and optimization.
- Growth Strategy
- Paid Search
- Paid Social
- Analytics & Attribution
- Conversion Optimization
- Search & Organic Growth
- Lifecycle Marketing
Experience spanning consumer brands, ecommerce, healthcare, subscription businesses, and growth-stage companies.
A senior operator across every growth lever.
Capabilities organized the way modern growth operates: strategy, acquisition, measurement, conversion, and retention.
Growth Strategy
- Customer acquisition strategy
- Full-funnel growth planning
- Budget allocation and forecasting
- Digital Marketing audits
Paid Media
- Google Ads
- Meta Ads
- LinkedIn Ads
- Campaign architecture and media planning
- Budget optimization
- Audience strategy
Measurement
- GA4 architecture
- Dashboard development
- Performance reporting
- Tracking strategy
Conversion Optimization
- Landing page strategy
- Funnel optimization
- Experimentation roadmap
- User journey analysis
- Conversion testing
Search & Organic Growth
- Technical SEO
- Content strategy
- Search intent analysis
- AI search visibility
- Brand authority development
Lifecycle Marketing
- Email strategy
- Automation
- Retention programs
- Segmentation
- Personalization
- Customer lifecycle design
Selected Work. Measurable Results.
A selection of campaigns I've managed across ecommerce, paid media, customer acquisition, and conversion tracking. Client names are omitted, but the results reflect actual campaign performance.
CPG Product Launches
- CHALLENGE
- Drive sales for multiple ecommerce product launches while building repeatable strategies for audience engagement and conversion.
- INTERVENTION
- Managed launch strategy, Klaviyo campaigns, audience segmentation, email sequencing, and performance optimization. Refined subsequent launches using customer engagement and purchase data.
- Outcome
- Email contributed 44% of orders for one product launch, with both release waves selling out. Subsequent launches benefited from refined targeting and campaign execution.
- 44% of orders from email
Higher Education Event Campaign
- CHALLENGE
- Generate qualified event registrations across multiple advertising channels while keeping acquisition costs under control.
- INTERVENTION
- Managed and optimized paid acquisition across Google Ads, LinkedIn, and Meta, evaluating channel performance, search intent, conversion rates, and cost per registration to guide budget recommendations.
- Outcome
- Generated 237 tracked registrations across paid campaigns. Google Search delivered the majority of registrations at a $37 cost per acquisition, outperforming other channels on efficiency.
- 237 registrations | $37 Search CPA
Consumer Acquisition Campaign
- CHALLENGE
- Grow an owned email audience through a consumer sweepstakes campaign while maintaining efficient acquisition costs.
- INTERVENTION
- Developed and executed a paid social acquisition strategy, including audience targeting, creative testing, budget management, and ongoing campaign optimization.
- Outcome
- Generated more than 12,500 sweepstakes entries and 12,400 new email subscribers, creating an audience for future marketing and retention efforts.
- 12,400+ subscribers | $1.23 CPA
Premium Hospitality Brand
- CHALLENGE
- Increase customer reservations through paid media while improving visibility into which campaigns were driving bookings.
- INTERVENTION
- Managed Google and Meta advertising, optimized campaigns around reservation intent, and worked with developers to preserve tracking parameters through the booking process.
- Outcome
- Generated 280 tracked reservation conversions in Q3 2025 at a blended $9.84 cost per reservation, with improved attribution across the booking journey.
- 280 reservations | $9.84 CPA
Results reflect specific campaign periods and are not guarantees of future performance.
Valeria Villena
Growth Strategy & Performance Marketing Consultant
Helping companies acquire customers more efficiently through better strategy, stronger measurement, and smarter execution.
Valeria works at the intersection of customer acquisition, analytics, search, and conversion optimization, helping organizations make better decisions about where and how to invest their marketing budgets. Her experience spans healthcare, consumer products, hospitality, higher education, food and beverage, and ecommerce.
Let’s talk growth.
Whether you’re looking for strategic guidance, fractional leadership, or project support, I’d love to learn more about your goals and challenges.